RTL UEFA EUROPA & EUROPA CONFERENCE LEAGUE
How do you create a design package of a commercial tv football format in a completely new way?
We broke with frequently seen tv design principles lieke golden award sculptures, fast follow-ups, lens flares, strong colors – and created a completely opposite approach: The game as a battle between two teams – visualizid by the contrast of black and white. aesthetic silhouettes appear to be frozen before releasing their power.
Screened on europe´s biggest tv broadcaster RTL, its online platform RTL+ and NITRO, the design package for the UEFA EUROPA LEAGUE & UEFA EUROPA CONFERENCE LEAGUE show has set new standards.
Agency: Elastique GmbH
Production: Karsten Kimmek
Customer advisory: Andreas Schimmelpfennig
Creative Direction: Sarah Jennen
Art Direction RTL / marketing RTL / creative control: Biggi Reuscher
Art Direction: Christoph Grosse Hovest
Animation 3D: Christoph Grosse Hovest
Design 2D: Frank Schmidt
Animation 2D: Jan Sickinger
Sound Design: Carlo Peters